Episode 25

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Published on:

14th May 2024

Put AI to Work for You: Learnings from Trailblazing Brands

Explore how leading brands are harnessing AI to drive effectiveness, growth, and reach. In this session, experts from Google, Mondelez International, Vodafone, and Odeon Cinemas Group share their experiences with AI tools and strategies that have transformed their marketing efforts. Learn about the practical applications of AI in enhancing marketing performance, optimizing processes, and identifying new business opportunities through innovative AI-driven approaches.

Speakers:

  • Sophie Neary, Managing Director, Retail and FMCG, Google
  • Simon Crowther, Marketing Director, Seasonal Confectionery Mondelez International, UK
  • Vanisha Vaghela, Lead Media Manager, Vodafone
  • Pippa Ward, Senior Marketing Manager, Odeon Cinemas Group

Take Aways:

  1. How AI tools are transforming marketing strategies.
  2. Real-world examples of AI driving brand growth.
  3. Opportunities for leveraging AI in new business ventures.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.