Episode 58

full
Published on:

15th May 2024

Immersive Storytelling & Transmedia Strategies: Lessons from the Gaming Industry

Join an insightful fireside chat focusing on the ways in which the gaming industry has mastered immersive storytelling across multiple media touchpoints. Cynthia Egan and Luis de la Cámara delve into successful collaborations between game franchises and other industries, influencer partnerships, leveraging game IPs, experiential events, and how non-gaming brands can leverage these learnings to deliver captivating cross-platform campaigns that engage consumers on a deeper level.

Speakers:

  • Cynthia Egan, Director, Northern Europe, Meta
  • Luis de la Cámara, VP of Marketing, Rovio

Take Aways:

  1. Immersive storytelling techniques in gaming.
  2. Cross-platform campaign strategies.
  3. Leveraging game IPs and influencer partnerships.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.