Episode 95

full
Published on:

16th May 2024

Sequels, Ratings and Sales: What Makes a Major Hit?

Ever wondered what makes a major hit in entertainment? Join industry leaders as they dissect the elements of success for sequels, high ratings, and significant sales. Michael Iskas, Sharry Cramond, Melanie Leach, and Poppy Mason-Watts share their expertise on the critical factors that drive audience engagement and commercial success. This session explores the balance between creative storytelling, marketing strategies, and audience metrics, providing a comprehensive guide to creating and sustaining major hits in the entertainment industry.

Speakers:

  • Michael Iskas, Co-Founder & CEO, BETTER KNOWN Entertainment
  • Sharry Cramond, Director of Food Marketing and M&S Loyalty, M&S
  • Melanie Leach, CEO, South Shore
  • Poppy Mason-Watts, Chief Growth & Impact Officer, WaterBear

Takeaways:

  • Key performance indicators for entertainment success.
  • Strategies for achieving high ratings and audience engagement.
  • Balancing creative storytelling with commercial objectives.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.