Episode 96

full
Published on:

16th May 2024

Making Branded Podcasts Work

Unlock the secrets to creating successful branded podcasts with insights from industry experts. Join Matt Campton, Millie Webber, and Eddie Scott as they discuss the key elements that make branded podcasts resonate with audiences. Learn about the creative processes, strategies for audience engagement, and the metrics used to measure success. This session provides valuable tips on how to effectively integrate podcasts into your brand's content strategy to build stronger connections with your audience and enhance brand loyalty.

Speakers:

  • Matt Campton, Founder & Creative Director, Spirit Studios
  • Millie Webber, Agent, WME
  • Eddie Scott, Creative Director UK + IE, Acast

Takeaways:

  • Key elements of successful branded podcasts.
  • Strategies for engaging and retaining podcast audiences.
  • Metrics for measuring the success of branded podcasts.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.