Episode 4

full
Published on:

14th May 2024

Streaming is the Drink of Choice

Explore the dynamic world of streaming media with insights from Magnite and Heineken. This fireside chat delves into how streaming is reshaping media consumption and influencing brand strategies. Julie Selman and Daniel Glynn discuss the future of streaming, the challenges and opportunities it presents for advertisers, and how brands can leverage streaming platforms to enhance their media plans and connect with consumers in new ways.

Speakers:

  • Julie Selman, SVP, Head of EMEA, Magnite
  • Daniel Glynn, Programmatic Lead, Heineken

Take Aways:

  1. How streaming is influencing media consumption.
  2. Strategies for integrating streaming into brand plans.
  3. Insights into the future of streaming media.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.