Episode 98

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Published on:

16th May 2024

Reimagining Your Brand Through the Connected Store

Explore the future of retail with Tesco's innovative approach to the connected store. Learn how digital integration and advanced analytics are transforming the in-store experience. This session highlights the importance of blending physical and digital touchpoints to create a seamless customer journey. Discover key strategies for leveraging technology to enhance brand engagement, drive sales, and build customer loyalty in an increasingly digital retail landscape.

Speakers:

  • Nick Ashley, Client Development Director, Tesco Media & Insight Platform
  • Hayley Hough, Category Director, Mondelez
  • James Hay, Managing Director, Barrows

Takeaways:

  • The role of digital integration in retail.
  • Strategies for creating a seamless in-store and online customer experience.
  • Future trends in the connected store concept.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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