Episode 91

full
Published on:

16th May 2024

Strictly Come Watching: British TV's Evolution Beyond the Streaming Wars

Peek behind the curtain of British TV's biggest hits and understand how they’re evolving amidst the streaming wars. Industry leaders Katie Jackson, Francesca Alta, Jane Stiller, and Paul Davies discuss the challenges and strategies of staying relevant in a competitive market. Learn how British TV is adapting to the rise of streaming platforms, the impact of digital transformation, and what it means for content creation and audience engagement. This session offers a deep dive into the future of British television, providing valuable insights for media professionals and viewers alike.

Speakers:

  • Katie Jackson, Interim CMO, Channel 4
  • Francesca Alta, Head of Marketing, Together TV
  • Jane Stiller, CMO, ITV
  • Paul Davies, Director of Marketing and Audiences, BBC

Takeaways:

  • Insights into the success of British TV shows.
  • How traditional TV adapts to the streaming revolution.
  • Future trends in TV content and viewer engagement.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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