Episode 102

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Published on:

16th May 2024

Unlocking the Power of Zero-Party Data: Exploring Scalable Strategies

Unlock the potential of zero-party data in modern marketing. Ruth Mortimer and Lawrence Horne discuss how leveraging customer-provided data can enhance marketing efforts and build stronger consumer relationships. This session offers practical strategies for collecting and using zero-party data, demonstrating its benefits over traditional data sources. Learn how to implement scalable zero-party data strategies to gain deeper insights into your audience and drive more personalised marketing campaigns.

Speakers:

  • Ruth Mortimer, Global President, Advertising Week
  • Lawrence Horne, UK Country Director, Ogury

Takeaways:

  • Understanding zero-party data and its benefits.
  • Scalable strategies for collecting and using zero-party data.
  • Future trends in data-driven marketing.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.