Episode 113

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Published on:

16th May 2024

The Time is Now for Cross-Media Measurement

Explore the imperative for cross-media measurement in modern advertising. Paul Barnard explains why now is the crucial time to adopt unified measurement solutions that span across various media channels. This session highlights the importance of understanding consumer behaviour across different platforms and how integrated measurement can enhance media investments. Gain insights into the latest tools and strategies that provide a holistic view of media performance, ensuring your campaigns are both effective and efficient.

Speakers:

  • Paul Barnard, Managing Director, UK, AudienceProject

Takeaways:

  • The importance of cross-media measurement in advertising.
  • Strategies for implementing unified measurement solutions.
  • Future trends in media investment and marketing analytics.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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